When your business goes global and you are communicating across borders, cultural awareness and excellent translation become vital. However, many companies have taken tremendous risks using sub-par language service providers with sometimes very undesirable outcomes. Read about eight international marketing fails here.
- The Placebo-Control Reminder Script in Depression and Psychosis Trials: An Antidote for the Placebo and Nocebo Response
- Wearable Insoles for the Real-Time Capture of Gait Measures: Preliminary Feasibility and Validity Data in Older Adults With and Without Subjective Cognitive Decline
- Translation and cultural adaptation of the Virtual Reality Functional Capacity Assessment Tool (VRFCAT) to measure performance-based functioning in global clinical trials in German, Italian, Russian, Polish, and Spanish for US